Hi, I’m Claire. The creative spark behind Sonder by Claire.

With 15+ years in brand, design, and marketing, I’ve spent well over a decade helping brands move beyond the ordinary. My background in brand management and graphic design set me up as a creative as well as a strategist.

Based in rural North Auckland (alongside three kids and plenty of chaos!), I bring a grounded, human approach to design. Whether you’re building from scratch or refining what’s already in motion, I’m here to bring creative clarity and help you shape a brand that feels intentional, elevated, and unforgettable.

I blend strategy with heart, helping lifestyle, and feel-good businesses not just look good, but connect deeply — the kind of connection that builds loyal customers and demands reaction.

From bold one-off branding projects to long-term creative partnerships, I work hands-on with founders and small teams to shape how their brands are seen, felt, and experienced online, offline, and everywhere in between.

If you’re launching something brand new or levelling up what you’ve already built, I bring vision, intention, and an unshakeable eye for detail to make sure every touchpoint is as good as it gets.