BRAND STRATEGY AND CREATIVE
DIRECTION FOR HOME + LIFESTYLE BUSINESSES

Sonder is a brand strategy and creative direction studio helping home, lifestyle and service businesses clarify their message, plan campaigns and grow with confidence. Founded by Claire Prangley.

We help builders, designers and service based businesses clarify their brand, create compelling visuals and run creative campaigns that generate real enquiries.

Recent Work

Explore a collection of our most recent work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions that create impact.

Client
Youthline NZ

Year
Oct 2025

Client
Katie and Co Business Mentor

Year
2026 Launch

Sonder is your brand lead. Refining your messaging, guiding campaigns, advising on ads, planning what’s next, and keeping everything consistent so your brand shows up with purpose..

Sonder by Claire delivers design for service and lifestyle brands that need creative direction and strategy that connects. Because good design isn’t an expense — it’s leverage.

Brand Lead Case Study

Full branding and identity design including: logo, kit of parts assets, character design, merchandise, outdoor, social, digital, web, stock photo sourcing and retouching, campaign messaging and template design

YOUTHLINE

BOOK A BRAND CALL WITH ME

Meaningful Brand Solutions

·

Your Creative Partner

·

Solution Focused Creative

·

Meaningful Brand Solutions · Your Creative Partner · Solution Focused Creative ·

ABOUT

Design with intention. By Claire.

I take the time to understand, explore, and create purposeful solutions that connect brands to the right audience. I’m dedicated to helping brands move forward by creating branding and advertising that means something to people.

My Process

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Start with Clarity

    Together, we define your audience, positioning, and message so the brand has a clear direction and shows up with confidence across all channels.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Shape the Story

    This is where ideas take form.
    Together we develop the look, tone and experience of your brand so everything feels aligned and intentional.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Build the Pieces

    Once the foundation is right, we create the assets that support it — identity, website, content and marketing tools that are all designed to work together in the real world.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Deliver with Confidence

    I don’t disappear at handover.
    You’ll know how to use your brand, what to say next, and how to show up consistently so the work actually makes an impact and gets results.

  • Youthline - Merchandise

  • Woodlands Home

  • Brandcast Audio - New Identity

  • Identity Design - Coaching

  • Gallant Equestrian

TESTIMONIALS

"Claire has been working with me on a full rebranding exercise for my new landscape design business. It has been a real pleasure to work with someone so intuitive and open to all ideas, making the process a very positive experience. She is very organised and efficient and at the same time very creative and collaborative. I have in the past worked on branding for my other businesses, but working with Claire this time has been by far the most successful and enjoyable experience."

—Robin Shafer Landscaping

LET’S GET STARTED

Whether you're launching something new, repositioning, or creating a campaign that demands attention.
I bring the creative direction that makes your brand impossible to ignore. Let’s chat

BOOK AN APPOINTMENT